Content and proof policy
The rules this site holds itself to about what may appear on a page. Written down so you can hold us to them.
Marketing sites routinely carry invented social proof: testimonials from people who do not exist, counters that count nothing, logos of companies that are not customers, and portraits generated by a model. Each of those is a lie told to make a product look established. This page records what we do instead.
Statistics
Every figure about gambling harm on this site comes from a named publication, and the citation appears next to the figure rather than in a footnote. Where the evidence disagrees with itself, we say so: the note beside the survey figures explains that health-survey methodology reports a rate under 1% while the Gambling Commission's survey reports 2.4%, and that the Commission advises against comparing them directly.
Figures about our own product are measured, and the measurement conditions are stated. We do not estimate and then round up.
Testimonials and reviews
There are none, because nobody has left one yet. The reviews page shows an empty state and a form. When reviews arrive they will be published with whatever verification we were able to do, and unverified ones will be labelled as such.
We will not write a review ourselves, commission one, or offer anything in exchange for one.
Photographs of people
There are none anywhere on this site. No stock photography of a team, no generated faces, no people-at-laptops. The about page uses initials.
Logos and customer lists
No "trusted by" row, because there is nobody to put in it. If that changes, a logo will appear only with written permission from the organisation, and only while they are actually a customer.
Counters
Numbers that appear on this site are computed from data at the moment the page renders. The blocklist total is counted from the list file. The review count is counted from published reviews. There is no animated counter climbing to an impressive number, because there is no impressive number.
Claims about capability
Anywhere the product's effectiveness is described, its limits are described in the same place or linked from it. We do not use "complete", "total", "unbreakable" or "guaranteed" about a filter that can be switched off from the settings app.
Illustrations
The diagrams are hand-authored SVG drawn for this site. They are schematics, and where one is not to scale the caption says so.
If we break these rules
Tell us at hello@netguard.example and we will correct the page and note the correction in the changelog. We would rather be embarrassed than wrong.